What is a Call to Action?

A Call to Action, or CTA, is designed to capture the attention of your site visitors and direct them to an intended conversion point.

In Hovr’s Anchors, Highlights, and Pins, CTA’s are displayed in a button at the bottom of the content player with your choice of text. Once clicked, they route visitors to another URL where your intended conversion lives.

This URL could lead to booking a room, exploring attractions, registering for an event, adding an item to cart, reading a relevant blog article, or anything else that helps your brand achieve its goals!