What is a Call to Action?

A Call to Action, or CTA, is designed to capture the attention of your site visitors and direct them to an intended conversion point.

In Hovr’s Slides and Anchors, CTA’s are displayed in a button at the bottom of the content display with your choice of text. Once clicked, they route visitors to another URL where your intended conversion lives.

This URL could lead to booking a demo, registering for a webinar, adding an item to cart, reading a relevant blog article, or anything else that helps your brand achieve its goals!