Why does Hovr suggest two call to actions?

We recommend using two call-to-actions on a Moment to give website visitors clear, flexible paths to convert. Different visitors are often at different stages of decision-making, and multiple CTAs allow them to take the action that best fits their intent.

For example, on a dining page, including both “View Menu” and “Make a Reservation” lets visitors either explore the offering or move directly into booking, both high-intent actions. This approach typically leads to stronger engagement and higher overall conversion opportunities.

The main exception is when a visitor is already on a booking or checkout-focused page. In those cases, we avoid adding multiple CTAs that could pull them away, as they are already near the end of the decision-making process and we want to keep that path as streamlined as possible.