A direct Hovr conversion happens when a site visitor clicks directly through a custom Hovr CTA.
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![Icon-Wordmark-50px-Sorbet-3.png]](https://help.gethovr.com/hs-fs/hubfs/Icon-Wordmark-50px-Sorbet-3.png?height=40&name=Icon-Wordmark-50px-Sorbet-3.png){kind=icon}
A direct Hovr conversion happens when a site visitor clicks directly through a custom Hovr CTA.