How do you recommend organizing your content library folders to be the most useful?

We recommend organizing your content library in a way that mirrors how you and your team naturally think about, find, and reuse content. A simple, intuitive structure tends to scale best over time.

A common and effective approach is:

1. Organize by content type or purpose Create top-level folders based on how the content is used, for example:
   • Campaigns
   • Promotions
   • Events
   • Evergreen Content
   • Seasonal Content
2. Use subfolders for specificity Within each main folder, add subfolders to reflect:
   • Date or timeframe (e.g., Q1 2025, Holiday 2024)
   • Location or property (if applicable)
   • Channel or format (email, web, social, signage, etc.)
3. Keep naming conventions consistent Clear, descriptive file names (including dates or versions when relevant) make content easier to search, identify, and reuse