How do I improve the engagement rate of my Story?

Stories are designed to deliver multiple videos as one cohesive, dynamic experience. Optimizing how these stories load and appear ensures guests remain engaged from the very first frame.

1. Adjust story load settings to control pacing and flow
   1. Fine-tuning how quickly stories load and transition helps maintain momentum and prevents drop-off. A smooth, intentional sequence keeps guests engaged as they move through each video.
2. Use borders strategically to frame the experience
   1. Adding a subtle border, especially in a brand color, helps visually define the story container and signals interactivity before engagement occurs.
   2. This added framing increases clarity and draws attention without distracting from the content itself.
3. Select short, dynamic video clips that capture interest immediately
   1. The first few seconds matter most. Videos with movement, people, or environmental energy perform best in story-based formats.
4. Ensure each video contributes to the overall narrative
   1. Clips should feel connected and purposeful, creating a fluid, engaging experience rather than a collection of unrelated moments.
5. Avoid slow intros or static frames
   1. Momentum is key in multi-video Moments. Keeping content visually active encourages guests to continue watching and interacting.