How do I improve the engagement rate of my Highlight?

Highlights and Underlines can be built to draw attention and encourage interaction in multiple, strategic ways.

1. Update the Animation

1. 1. Subtle motion helps reintroduce attention to existing content
   2. Animations should guide the eye, not distract from the page
2. Update the Line Thickness
   1. Adjust the line thickness to make it more pronounced and visible to site visitors in a body of text
   2. Ensure the line thickness matches the type of text it is under
      1. For example, in text paragraphs it may appear more minimal whereas an underline under a header or sub-header might be slightly thicker
3. Adjust Color and Contrast
   1. Ensure Highlights clearly stand out from surrounding text
   2. Avoid colors that blend into body copy or background elements
   3. Maintain brand consistency

4. Add or Update Icon

   1. Add or update an icon at the beginning or end of the text to signify there is something for visitors to discover
5. Add Video Teasers
   1. Teasers help add subtle movement to catch visitors’ attention