You may find that the placement and visibility of an Anchor is perfect, but the content isn’t converting site visitors. To optimize engagement and watch time, you can swap the content attached to any Anchor. To swap, first navigate to any individual Anchor’s customization icon.
Swap Content
- Within “Style” (the default tab), click “Swap” next to the Content title
- Choose an alternative piece of content from within your Content Library
- Your new content will display upon next engagement of the Anchor
